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The Shiny Trap of Love Bombing

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The Whirlwind at the Beginning

We all know the early stages of love can feel like a whirlwind—late-night conversations, butterflies at the sound of a text, the thrill of being wanted. But sometimes, that whirlwind becomes something else entirely. There’s a term for it: love bombing.

Love bombing happens when someone showers you with more affection and attention than feels natural, very early in a relationship. It can look like constant good-morning and good-night texts, expensive gifts after only a handful of dates, or telling you you’re “the one” within weeks. It can be showing up unannounced with flowers, or making big promises—marriage, moving in together, forever—before you’ve had time to really get to know each other.

When Intensity Replaces Connection

At first, it feels intoxicating. Who doesn’t want to be cherished? But love bombing is less about genuine connection and more about creating intensity so fast that it leaves little space to breathe. That intensity can make it hard to step back and ask important questions: Do I actually feel comfortable? Do I feel seen for who I am, or just for the role they want me to play?

When the High Begins to Fade

The difficulty is that love bombing often feels wonderful—until it doesn’t. Once the bond feels secure, the intensity tends to fade. The daily texts slow. The lavish compliments are replaced with criticism, or the affection turns into distance. You’re left trying to get back to the dizzying high of the beginning, wondering what went wrong.

This swing between extremes—overwhelming affection followed by withdrawal—is one of the clearest signs that love bombing might be at play. Another is pressure: being rushed into commitment, being told “no one has ever loved you like this,” or being made to feel guilty for asking for space.

Being Gentle With Yourself

It’s important to be gentle with yourself if you’ve experienced this. Falling into love bombing doesn’t mean you were foolish. It means you were hopeful, open to connection, and responsive to kindness—all very human qualities.

Love Bombing vs Healthy Love

The key difference between love bombing and healthy love is balance. Real love doesn’t need to convince you with grand gestures or urgency. It unfolds steadily. It respects your pace. It leaves space for boundaries and doesn’t punish you for needing time.

Healthy love isn’t about fireworks every night—it’s about consistency. It’s the partner who listens when you talk about your day, who keeps promises, who gives as much weight to the ordinary moments as to the grand ones.

Listening to How It Feels

If you’re in something new and wondering whether it’s love bombing or genuine affection, it can help to pause and notice how you feel. Do you feel pressured, or free? Do you feel like you’re on a pedestal, or truly seen? Are you comfortable being yourself, or working hard to live up to an image?

Because while fireworks can be dazzling, they fade quickly. The love that lasts is quieter, steadier, and far more real.

Sarah Moon

By Sarah Moon

Sarah Moon is a lawyer who loves helping people feel safe, listened to, and secure. She owns Clean Break, Nelson’s specialist relationship property law firm.

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